Looking to boost your business but uncertain about the dos and don’ts, especially when it comes to using the NDIS logo? Well, here are some practical tips and the essential tools to kickstart your marketing plans.
Using the NDIS Logo
Registered NDIS providers have the green light to use the ‘I/we heart NDIS’ logos along with the ‘Registered NDIS provider’ tagline. These assets can showcase your endorsement of NDIS and contribute to community awareness. However, it’s crucial to remember that the NDIS logo and acronym are off-limits without permission from the NDIA. These are registered trademarks, and their usage requires the green signal from the NDIA. This prohibition extends to promotional materials, including stationery, vehicles, buildings, business cards, emails, and more. Even the NDIS acronym is a no-go for business or domain names. When in doubt, reach out to the NDIA Marketing team for guidance.
Unlocking Logo Assets
For those seeking the ‘I heart NDIS,’ ‘We heart NDIS,’ ‘I support the NDIS,’ ‘We support the NDIS,’ or ‘Registered provider’ logos, they’re conveniently accessible on the NDIS website at this link. These logo packs, available in JPG, EPS, and SVG formats, can be downloaded to enhance your credibility and signal your involvement in the NDIS scheme.
Social Media Amplification
Elevate your status as an NDIS provider by sharing NDIS videos on social media platforms. Visit the NDIS Facebook page and YouTube channel, click the share button, and spread the content within your network. Leverage social media to build connections and trust over the long term. Share valuable information, personal insights, links to other providers, and promotional messages. Engage in various social media groups, attend virtual or in-person events, and build a robust network for referred business.
Provider Finder Tool
Empower NDIS participants to find your services using the Provider Finder tool. This tool, available in both the myplace provider and participant portals, allows users to search by name, location, service, or professional group. Enhance visibility by displaying your location on a zoomable map, and use the ‘Outlet detail’ function to showcase multiple support delivery sites. Keep your details up-to-date with the NDIS Quality and Safeguards Commission to ensure easy discovery by participants.
NDIS Media Toolkit
Download the NDIS Media Toolkit for valuable insights on portraying people with disabilities in the media. The toolkit emphasises showcasing them as active members of the community rather than as inspirational figures, victims, or sufferers. By following these guidelines, you not only protect your brand and business but also prepare for effective communication with your audience.
